At work I stand in front of computers for the day and ask people if they have any questions. Why do I do this? It seems that most of the people who I ask if they need help think I am asking them because I want them to buy something so I can make a sweet commission. Unsuprisingly, these people are wrong. I am standing there asking them if they need help because I know alot about computers and I am being paid to help them navigate the treacherous world of consumer electronics with my knowledge. And this brings me to today's topic: Buying and selling consumer electronics.
First let me present my belief that computers aren't a good product for retail stores. They are too delicate, too finnicky, too specific, too unstable, and too dependent on proper operation. What I mean is, people don't want to hear that the reason their computer doesn't work is because they are using it wrong. Computers are technology and because of this they sometimes don't work. They are full of microchips and transistors and the slightest thing wrong makes the whole thing stop working. They just don't mesh with the consumer who expects to purchase a product and have it work perfectly for him or her. Plus, upgrading and expanding requires one to actually know something about their system. Everyday people do not have the level of intimacy with computers to know what type of RAM they need or whether they have USB 1.0 or 2.0. And this brings me to my next point.
I know alot about computers and electronics in general. This is a fact. I am there to help you, the consumer, to get what you want and have it do what you want it to do. USE ME! I know computers intimately, I know the different technologies, I know what is good for what, I know what you need if you want to do video editing, I know these things, and that is why I stand in front of computer all day. So you, the consumer, can take advantage of my knowledge. I assure you, I am not the enemy. I am not some callous salesman looking to sucker you into buying things you don't want or need so I can get a fat commission. I am your 'smart friend' and I promise I will help you with knowledge and get you what you want and open up your mind to the possibilities. Why do I do this? Because I love technology, electronics, and computers. I think they are fun and want other people to experience the fun as well.
Basically what I am saying is this: Work with me. Not only does it help you get a product that you will know, but it helps me pass the time and stave off boredom. Not only am I a guide through the vast corridors of technology, but I will guide you through the red tape of the company and get you the best deal I possibly can. I'm your inside guy, that guy you know who works at the company and will do his best to help you navigate the endless offers. I know how the company can order things and how to get something that is on super sale this week. And if you're nice to me, I'll do my best to ensure you get the best deal. I've seen people who don't want to be helped at all who, after deliberating for hours, ask me to buy a computer and I tell them we're all out. They then get mad and leave. Well, I asked you if you needed help about an hour ago and you rudely told me no. I could have told you we didn't have any and pointed out why the technology in the one you wanted wasn't worth it anyway. I could have told you about our unadvertised sale that is phenomenal.
In summary I have this to say. When you are shopping for consumer electronics and you don't know much about what you are shopping for, ask for help. Ask for help because technology is specific and delicate and doesn't always do what it appears to do. Ask for help because you don't want to get stuck with something that is going to be out of date in half a year. Ask for help to ensure that you get everything you need and not just half of it. Ask for help because you can, and because a nice guy like me is willing to help you out.
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1 comment:
next time i am in best buy i will ask for your help
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